Alice, Alice, who the fuck is Alice?
The question at everyone’s fingertips. Fun. Eager. Massive nerd. Cares deeply about the details and getting the creative spark back into people’s lives.
Allow me to introduce myself
A whistle stop tour through the basics, so we can really get onto the good stuff:
- Been doing this content thing for over a decade
- Agency-side (B2C), in-house (B2B), and now freelance
- Collects tattoos and trinkets
- Has two degrees in writing, because apparently 3 years of study wasn’t enough
- Hopes to get a PhD one day (seriously, what a fucking nerd)
- Spends free time at gigs and wandering around forests
- Lifelong defender of the Oxford Comma
- Professional AI hater
Websites with SEO, UX, and CRO at the forefront
Is there anything more terrifying and completely freeing as a fresh start?
Your website is your most important marketing channel. Whether it’s how people find you or the final step in the decision process, your clients will always check you out. So it’s important we work together to bring your brand and messaging to your website.
I’ve been working in websites for over a decade now, so on top of the copywriting, I also pull SEO, UX, and conversion rate optimisation into the project. No website is complete without them.
Copywriting, UX, and SEO are so much more than just words
So here are some things you can expect from me:
- Thorough briefing and onboarding process
- A lot of questions about your business (the more context I have the better)
- All calls are recorded (if you would like a copy, all you need to do is ask)
- Clear, direct communication
- Flexible communication (your choice of calls, emails, cameras on, cameras off)
- Deadlines on both sides, to keep things moving smoothly
- Design and layout suggestions in your copy documents
- Wireframes, sitemaps, and redirects for website projects
- Focus on UX, conversion, and brand as well as SEO
Centering accessibility, inclusivity, and usability
Accessibility, clarity, and inclusivity are intrinsic to all of my work.
Whether I’m writing your copy, restructuring your site, or giving you SEO advice, so much of it revolves around these three things.
This is why you’ll see design recommendations in copy documents, why I provide wireframes for my website projects, you’ll always find gender neutral language, and I offer services like alt text for images.
