SEO content audits, topic clusters, and ongoing strategic support
You can’t fix your SEO until you know what isn’t working. Let’s do all that good shit the search engines love
SEO content audits
All the changes in SEO got you feeling shaken up? It’s time to investigate and see what’s really happening. A thorough audit can do wonders for your strategy, so let’s get fixing
How the SEO content audit process works
You won’t find any automated reports here. My content audits are a thorough page by page review plus all the SEO research to get you where you need to go.
- Initial call/brief to establish goals and problem areas
- You provide the pages/section that needs auditing
- SEO research
- Performance review for all pages
- Written report highlighting the good, the bad, and the ugly as well as content opportunities
- Follow up call to discuss the review and answer any questions
These extensive SEO content audits will include:
- SERPs analysis
- AI overview performance
- Keyword research
- Competitor research
- Backlink gap analysis
- Cannibalisation risks
- Content optimisation recommendations
- Content opportunities
- Spreadsheets of data, a written report, and follow up calls to discuss performance
Investment: £5,000 per 100 pages
We can scale this up or down depending on what you need. The timeline below is representative of a 100 page audit.
Timeline: 4 weeks
Want to add on some content strategy?
Timeline: 2-4 weeks
Off the back of your audit, I can add on a content strategy to address your content opportunities. See below for more info on topic clusters.
SEO content strategy & topic clusters
You know that friend who won’t shut up about a specific topic they’re obsessed with? It’s time for your business to be that person.
Content clusters are one of the best SEO tactics you can put in place. When done right, it’ll improve your rankings, build your reputation, and make you the go-to source for support with your chosen topic.
How the content cluster process works
We can run through all the technical fixes in the world, but if your content isn’t hitting the mark anymore, something needs to change. Here’s the process in a nutshell:
- Initial consultation calls
- Dig through your existing content for anything related or that we can repurpose
- Keyword & competitor research
- Check in call around topics
- SEO content strategy inc. publication timelines and internal linking best practices
A topic cluster can include so many things, including:
- eBooks
- Research reports
- Webinars
- Checklists/templates
- Blogs
- Email marketing
- Lead nurture
- Social media posts
- Podcasts & audio recordings
- Cornerstone content
Planning your topic cluster: from £2,000
I’ll be so real with you, this is gunna depend on how much detail you need and how long you want the strategy to last for. So let’s chat about it over a cuppa.
Timeline: 2-4 weeks
Writing your topic cluster*: from £4,000
Timeline: 4-6 weeks to v1
*Please note, I do not host webinars/podcasts or write ebooks. This content will be created based on repurposing larger assets you have and building out blog/cornerstone content from scratch