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Day: 6 September 2022

Reduce, reuse, repurpose: how the helpful content update can actually make your life easier

As Google’s Helpful Content Update (August 2022) rolls out, many companies are going full steam ahead panicking about their content strategy. And honestly, I completely understand. We do need to take a more tactical approach to content marketing. But ultimately, it shouldn’t be all too different to what we’ve already been doing. Last time, I […]

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