Google’s 2023 Helpful Content Update: What The Fuck Is Going On?
Google’s 2023 September Helpful Content Update has been quite a contentious one. Essentially a sequel and expansion of their 2022 Helpful Content Updates, this update has seen a few critical changes and a significant increase in guidelines. So why is it so contentious? Many folks who have historically performed well in the SERPs are suddenly […]
How To Create A Simple Tone Of Voice From Scratch
Let’s get into it What actually is a tone of voice? Why is it necessary? 10 questions to help you establish a basic ToV 5 questions to ask about language A helpful exercise to run with your clients (or for your own brand) What the fuck actually is a “tone of voice”? And is it […]
How To Design A Sitemap For Your New Website
Sitemaps are an absolute beast. Not only that, but they are a critical part of the website copywriting process. You cannot write your copy until you know which pages you need and how they all fit together. So let’s get into it: What the fuck even is a sitemap? What does a sitemap look like (ft. video […]
Working with me: what my neurodivergent brain means for our work together
If we’re working together, chances are you already know that I’m neurodivergent. I talk about it often, both with my clients and in my online presence. It’s important for both of us that you know what that means for our work together, so I’ve put together this quick little guide to give you a rundown […]
How to make your marketing (and business) more LGBTQ+ friendly
This article was adapted from my newsletter Thusfar, Untitled. You can subscribe to my newsletter here. Pride was a riot before it was ever a parade or a party. It’s time to stand up and support your LGBTQ+ friends, family, employees, and customers. Let’s talk about the rainbow elephant in the room. It’s Pride month […]
Are Chat GPT and AI writing tools the future of copywriting?
This article has been adapted from my fortnightly newsletter Thusfar, Untitled. If you want first access to my content marketing and SEO insights, subscribe here. It’s time to address the elephant in the room. I wanted to wait until after BrightonSEO to discuss it. Whether you’re already using it, tried it once, or really don’t […]
How the f*ck do you optimise existing content for SEO?
You know, it’s been a while since I chatted about SEO here and I get asked a lot how to optimise content for SEO. So let’s get into it. So you’ve published some blogs and in the name of getting shit done, you didn’t optimise them. Either because you didn’t have time, aren’t sure how, […]
The anti-burnout content strategy for small marketing teams and one-person businesses
Bear with me on this one friends. It’s going to start out as a bit of a bummer but I promise it gets cheerier. It’s not all doom and gloom, but you’ll need to stick around for a bit. Why is everyone in marketing so exhausted? We need to talk about mass burnout in marketing. […]
3 lessons you can learn from the worst email I’ve ever sent
This article is adapted from my newsletter, Thusfar Untitled. If you want to join us for chat about content marketing, web copy, and freelancing every two weeks, you can sign up here. It’s ok to fuck up once in a while. And chances are, no one is going to remember. It’s good to talk about […]
What the f*ck is Information Architecture? (IA)
This article was adapted from my newsletter Thursfar, Untitled. If you want to join 350+ writers, freelancers, and folks who want to learn more about content marketing and SEO, you can subscribe here. That’s right, folks, she’s back with a bang. Your favourite sweary content marketing newsletter is here to explain to you lot what […]
How to write attention-grabbing content without the clickbaity bullshit
As marketers, writers, and freelancers, we spend a shit ton of time writing and putting together content. Especially if your focus is SEO, you’re gunna put out a lot of words. But how can you get people to read them? Whether you’re trying to fight the noise among the maelstrom of seasonal messages or you […]
How and why is SEO different for B2B?
SEO is a requirement for most businesses. But how (and why) is it different between B2B and B2C brands? A lot of it has to do with the buying journey, how many people are involved in that decision, and how long it takes. B2C brands have benefited from the always-on, instant gratification, and impulse purchasing […]
5 ways web design and branding choices can impact accessibility
Now, as a copywriter, I’m almost exclusively focusing on content design and website copywriting choices. Buckle up, because there’s a lot to consider that you may now have thought about before. 1. Sans serif fonts Sans serif basically means minus without the sticky-outy-pointy bit at the end of letters. Here’s a quick example: Visual examples […]
What the fuck is cornerstone content? And why does it matter?
Since the Google Helpful Content Update, you may have heard a bunch of talk about cornerstone content. Especially from me. Why? Because when it’s done well, it is the pinnacle of what the helpful content update is looking for. So now we know why it’s so important, let’s take a deep dive into what it […]
Reduce, reuse, repurpose: how the helpful content update can actually make your life easier
As Google’s Helpful Content Update (August 2022) rolls out, many companies are going full steam ahead panicking about their content strategy. And honestly, I completely understand. We do need to take a more tactical approach to content marketing. But ultimately, it shouldn’t be all too different to what we’ve already been doing. Last time, I […]
Google’s August 2022 update, helpful content, and what the fuck it all means – part 1
In August 2022, Google announced its latest update in a string of changes to its ranking algorithm. Over the previous 12 months, Google has slowly been moving towards user-focused content and away from techniques that traditionally helped articles and other content to rank on the search engine. Great, so Google is changing things up, again. […]
Do I need a website copywriter? And how much will it cost?
So you’re updating your website, or creating one for the first time. Who knows your business better than you, the business owner or senior marketing person? I will say now that you don’t always need to hire a website copywriter. There are SO MANY amazing guides out there to help you achieve the basics if […]
Blogging for beginners: what should I write about?
In this new series, I’ll be taking you through the essentials of what it takes to write a good blog. Everything from tone and length through to using your blog to increase inbound leads and sales. But first, how do you even choose what to write about? Why does the topic I write about matter? […]
Intro to blog writing: formatting content to keep readers interested
In this new series, I’ll be taking you through the essentials of what it takes to write a good blog. Everything from tone and length to using your blog to increase inbound leads and sales. But first, let’s get back to basics and talk about formatting. How should I format my blog? Well, there is […]
Beginner’s guide to SEO content: keyword research intro, tools, and tips
In this series, I’m creating a beginner’s guide to SEO content writing. I’ll be covering everything from choosing topics to SEO content for lead generation. No matter where you are in your content marketing journey, I hope you can find something helpful here. This time, I’m talking about all things keyword research. It’s a huge […]
Beginner’s guide to SEO content: meta descriptions and behind the scenes
This series is a beginner’s guide to SEO content writing. I’ll be covering everything from choosing topics to SEO content for lead generation. No matter where you are in your content marketing journey, I hope you can find something helpful here. This time, I’m talking about all of the fiddly behind the scenes content. What […]
Beginner’s guide to SEO content: topic clusters
In this series, I’ll be creating a beginner’s guide to SEO content writing. I’ll be covering everything from choosing topics to SEO content for lead generation. No matter where you are in your content marketing journey, I hope you can find something helpful here. This time, we’re talking topic clusters for SEO. What are topic […]
Beginner’s guide to SEO content: heading types and structuring content
In this series, I’ll be creating a beginner’s guide to SEO content writing. I’ll be covering everything from choosing topics to SEO content for lead generation. No matter where you are in your content marketing journey, I hope you can find something helpful here. This time, I’m talking all things headings and structure. What are […]
Don’t Judge a Brand By Its Logo: The Forgotten Importance of Personality
When someone asks you to think of a famous brand, what do you picture? Perhaps the Nike tick, Twitter’s bird, or even the slightly strange mermaid-type character belonging to Starbucks. Aside from innocent who have, according to some, come to dominate the world of personality-based marketing, how often do you consider a brand’s tone or […]
